Add facts to each quadrant. Drag to reorder by importance — the top 3 are highlighted as the most critical. Strategic actions sit alongside each quadrant to turn insight into execution.
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Strengths
What's already working well
Internal advantages — what your brand does better than anyone else
Facts & Observations
Strategic Actions
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Weaknesses
What's hindering growth
Internal limitations — gaps, bottlenecks, or areas where competitors have an edge
Facts & Observations
Strategic Actions
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Opportunities
What external opportunities can be exploited
External factors your brand can leverage — market trends, competitor gaps, unmet needs